Membership Coaching
Choose the level of support that matches your goals, budget, and performance ambition.
Defy memberships are designed to give athletes a clearer path forward. Start with efficient, self-directed access and structured learning, then move into higher-touch coaching only when your goals and demands justify it.
How the tiers are structured
Grind and Rise are designed to stay efficient, scalable, and commercially clean. Elite and Elite+ are where direct coaching involvement, deeper review, and formal performance-management responsibility begin. That keeps pricing, value, and labor aligned instead of allowing lower tiers to absorb higher-tier operational burden.
Grind
Entry-level membership for athletes who want affordable access to useful performance resources without a high-touch coaching environment.
$39/month or $399/year
Best for
- Athletes who want a low-friction entry point
- Self-directed athletes
- Members who primarily want access to drills, videos, articles, and selected offers
Included
- Access to selected drills
- Access to educational videos
- Access to articles and learning content
- Access to selected member offers and shop pathways
- Basic member access to the Defy content environment
Grind is for access, exposure, and self-directed improvement. It is not a high-support coaching tier.
Join Grind
Rise
A stronger self-directed membership for athletes who want more structure, a better content pathway, and limited guided support without moving into a true high-touch coaching tier.
$99/month or $999/year
Best for
- Athletes who want more structure than Grind
- Members who want stronger progression and better resource organization
- Athletes who may benefit from limited review or light support without needing a full coaching relationship
Included
- Everything in Grind
- Broader premium content access
- More structured training and learning pathways
- Higher-value educational resources
- Limited guided support where appropriate
Rise should feel more supported than Grind, but it must remain operationally efficient and should not drift into a labor-heavy coaching tier.
Join Rise
Elite
Direct coaching begins here. Elite is built for athletes who need deeper review, stronger guidance, and more individualized performance support.
$229/month or $2,299/year
Best for
- Serious competitive athletes
- Athletes who need more direct coaching involvement
- Clients whose goals justify more individualized support
Included
- Higher-touch coaching support
- Deeper review and diagnostic direction
- More individualized progression guidance
- Structured coaching oversight beyond content access alone
Elite is where the subscription moves from primarily content access into a more direct coaching relationship.
Apply for Elite
Elite+
Application-only, highest-governance support for athletes who need the strongest level of oversight, accountability, and performance management.
$379/month or $3,799/year
Best for
- High-demand competitive athletes
- Athletes with dense schedules, elevated risk, or more complex support needs
- Clients who need formal oversight rather than just advice
Included
- The highest-touch coaching environment offered by Defy
- More formal monitoring expectations
- Higher-level review, accountability, and decision support
- Application-based entry and capacity-limited delivery
Elite+ is reserved by design. This protects coaching quality, protects delivery capacity, and ensures the highest tier stays reserved for athletes whose demands actually justify it.
Request Elite+ Review
Your information is protected, confidential, and delivered with privacy in mind.
Defy uses athlete IDs as the primary reference for delivered coaching information, and athletes may also use pseudonyms for member-facing access where appropriate. Personally identifiable information is protected, handled separately from performance-facing content where possible, and kept confidential on secure servers with controlled access. Public pages explain the offer, but private coaching materials, premium resources, assessment data, and protected client records remain access-controlled and are only delivered through secure systems.
